Singular Concepts is proud to announce the launch of Mindful Mo's, a month-long campaign dedicated to raising awareness and funds for men's health, with a particular focus on mental health and wellness within the food and beverage (F&B) industry. Running from November 1 to November 30, the campaign will feature a series of engaging events, partnerships, and activities aimed at promoting mental well-being. For the 4th year in a row, Singular Concepts is raising the bar to participate in Movember, as Movember has exited Hong Kong- we have now elevated our CSR activities around Movember.
In collaboration with esteemed partners including The Grounds, Forklore, Mind Hong Kong, Proof & Co, and Movember, we aim to raise 50,000 HKD while collectively running and walking as the Mindful Mo' team to achieve a goal of 25,000 KM. Participants from across the industry will join our core team to contribute to this important initiative.
Throughout November, Kinsman, Tell Camellia, Barcode, and The Daily Tot have launched a selection of exclusive Mindful Mo' mocktails, encouraging mindful drinking. A portion of the proceeds from these mocktails will be donated towards our fundraising goal for Mind Hong Kong.
On November 7, our core team will run alongside key figures from the F&B sector, led by Jay Khan and FnB Run Club, with 35 participants working together to achieve our ambitious 25,000 KM target with other runs planned throughout November watch our instagram.
The campaign will culminate on November 30 with a closing party for the Mindful Mo's and F&B community, featuring live performances from three talented bartenders, including Saan from The Courtroom, Amir from Socio, and a special guest at The Daily Tot. Sales from this event will contribute to our fundraising efforts.
To join us in our mission, we invite everyone to participate and track their progress on STRAVA: Join our team. Donations can also be made directly via our campaign page: Donate Here.
In the fast-paced F&B industry, mental health often takes a backseat. As we lace up our shoes, let’s remember that every step we take is a step towards better mental health. Together, we can break the stigma and foster a culture of support and understanding in our industry.
About Mind Hong Kong
Mind HK is a registered mental health charity dedicated to ensuring no one faces a mental health problem alone in Hong Kong. Our mission is to educate about mental health, remove stigma, and innovate for better services.